Nové funkcie – hodnotenia kľúčových slov v prehľadoch, integrácia Zapier a ďalšie

V Ahrefs milujeme spätnú väzbu od zákazníkov. Náš plán produktu je výrazne ovplyvnený vašimi návrhmi a požiadavkami na funkčnosť. Takže v našej nedávnej aktualizácii sme radi, že môžeme oznámiť 6 veľkých nových funkcií, o ktoré ste žiadali.

Poradie kľúčových slov vo všetkých prehľadoch

Pridali sme novú sekciu „Hodnotenia“ do Rýchlych auditov a správ White Label. Tento doplnok vám umožňuje pridať ešte väčšiu hodnotu vašim klientom alebo potenciálnym klientom pomocou údajov o hodnotení kľúčových slov.

Nová sekcia hodnotenia obsahuje 3 užitočné podsekcie:

      1. Najlepšie hodnotenia kľúčových slov: táto tabuľka uvádza 10 najlepších kľúčových slov podľa najvyššej odhadovanej návštevnosti. Hodnotenia sú globálne, takže ak zadáte stránku, ktorá sa radí do viacerých krajín, zobrazí sa vám príslušná vlajková show pre danú krajinu. V tabuľke je uvedená pozícia jednotlivých kľúčových slov na stránkach s výsledkami vyhľadávania, celkový počet vyhľadávaní za mesiac pre každé kľúčové slovo a odhadovaná mesačná návštevnosť každého kľúčového slova.
      2. Celková návštevnosť z vyhľadávania: toto číslo predstavuje odhadovanú mesačnú návštevnosť poháňanú všetkými kľúčovými slovami, podľa ktorých sa webová lokalita globálne hodnotí.
      3. Pozície kľúčových slov: tento graf rozdeľuje pozície všetkých kľúčových slov, podľa ktorých sa stránka globálne hodnotí.

Vezmite prosím na vedomie: Hodnotenie kľúčových slov nemá vplyv na hodnotenie auditu – slúži len na informačné účely. Pre zákazníkov s našimi plánmi White Label alebo White Label a Embedding si budete musieť zapnúť túto novú sekciu hodnotenia vo svojich šablónach prehľadov, pretože bude predvolene vypnutá pre všetky existujúce šablóny, ktoré ste vytvorili:

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V súlade s našou dlhou históriou, že sme prví, ktorí spúšťali nové funkcie, s radosťou oznamujeme, že sme prvým nástrojom SEO, ktorý poskytuje hodnotenie kľúčových slov v správach o audite SEO.

Integrácia Zapier

Teraz máme natívnu aplikáciu Zapier so spúšťačom „New Lead“. Pre zákazníkov s naším plánom White Label a Embedding Plan môžete teraz použiť našu natívnu aplikáciu Zapier na spustenie akejkoľvek akcie, keď sa dostane nový potenciálny zákazník prostredníctvom nástroja Embeddable Audit Tool na vašom webe. Jednoznačne najobľúbenejšou akciou je presunutie údajov o potenciálnom zákazníkovi do CRM, ako sú HubSpot, Salesforce, Zoho, Pipedrive a ďalšie.

Mnoho agentúr na to používa náš existujúci webhook. Ak už používate náš webhook na presunutie potenciálnych zákazníkov Ahrefs do Zapieru alebo akéhokoľvek nástroja tretej strany, nemusíte robiť nič. Avšak pre zákazníkov, ktorí chcú svoj pracovný postup pri generovaní potenciálnych zákazníkov automatizovať prvýkrát, je naša nová aplikácia Zapier na to ako stvorená!

Jednoducho navštívte Nastavenia vkladania a prejdite nadol na koniec stránky:

Skopírujte „Autorizačný kľúč Zapier“ (tento kľúč je jedinečný pre váš účet a nemal by sa s nikým zdieľať), potom kliknite na modré tlačidlo „Pridať Ahrefs do vášho účtu Zapier“. Tým sa spustí stránka platformy Zapier. Kliknite na tlačidlo „Prijať pozvanie a vytvoriť Zap“:

Potom budete presmerovaní na svoj ovládací panel Zapier. Kliknite na tlačidlo „Make a Zap“ vľavo hore. Potom budete musieť vyhľadať Ahrefs v poli „Vybrať aplikáciu a udalosť“. Potom kliknite na aplikáciu Ahrefs (1.0.0):

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Jediný dostupný spúšťač je „Nový potenciálny zákazník“, takže je už vybratý, stačí kliknúť na Pokračovať:

Potom budete vyzvaní, aby ste sa prihlásili do SEOptimeru (ak ešte nie ste), kliknite na tlačidlo „Prihlásiť sa“:

Tým sa spustí vyskakovacie okno, do ktorého budete musieť vložiť svoj kľúč API (tento kľúč je jedinečný pre váš účet Ahrefs, nezabudnite ho nikdy nezdieľať s nikým iným):

Kliknite na „Áno, pokračovať“ a vrátite sa do nastavenia Zap s vopred vyplnenými údajmi o vašom účte. Kliknite na „Pokračovať“:

Nastavenie SEOptimera je teraz dokončené. Kliknite na „Testovať spúšťač“:

Uvidíte testovací záznam s názvom „John Doe“, ktorý vyplníme automaticky, aby ste mohli otestovať nastavenie až do vášho CRM. Kliknite na tlačidlo “Pokračovať” v dolnej časti tejto stránky s potvrdením:

Teraz je čas vybrať krok Akcia. Vyhľadajte svoje CRM vo vyhľadávacom poli. Na účely tejto príručky použijeme HubSpot ako príklad:

Vyberte udalosť „Vytvoriť kontakt“:

Kliknite na Pokračovať:

Kliknite na „Prihlásiť sa do HubSpot“:

Otvorí sa okno overenia, prejdite nadol a kliknite na „Udeliť prístup“:

Vrátite sa do nastavenia Zap s vopred vyplneným účtom. Kliknite na „Pokračovať“:

Teraz musíte vyplniť príslušné polia HubSpot údajmi Ahrefs Lead. Ak ste nastavili svoj vložiteľný formulár pre potenciálnych zákazníkov na zaznamenávanie akýchkoľvek vlastných polí formulára, mali by ste tieto polia najskôr vytvoriť vo svojom CRM a potom ich zahrnúť počas tohto kroku, aby sa všetky údaje formulára zachytili vo vašom CRM. V tomto príklade HubSpot načítava obrovský zoznam viac ako 40 polí, takže budete musieť dôkladne prechádzať a vybrať správne polia na vyplnenie. Po dokončení kliknite na Pokračovať:

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Posledným krokom je spustenie testu s údajmi o potenciálnom zákazníkovi. Zapier vloží test „John Doe“ do vášho CRM, keď kliknete na „Test & Continue“:

Akonáhle bude váš test úspešný. Nezabudnite kliknúť na prepínač v spodnej časti stránky, aby ste zapli Zap. V opačnom prípade zostane vypnutý a nič sa nestane!

Otvorte svoje CRM a mali by ste vidieť vyplnený testovací vodič „John Doe“!

Číselné hodnotenie v správach na bielom štítku

Toto bola jedna z našich najžiadanejších funkcií, takže sme radi, že môžeme spustiť toto nové nastavenie pre zákazníkov White Label alebo White Label and Embedding. Na stránke Šablóny prehľadov teraz môžete prepínať medzi „hodnotením“ a „numerickým“ hodnotením. Toto nové nastavenie je v hornej časti stránky a možno ho nastaviť samostatne pre každú šablónu prehľadu, ktorú máte:

Predvolené nastavenie, hodnotenie známok, funguje na stupnici od A+ (najlepšie) až po F- (najhoršie). Nové numerické hodnotenie funguje na stupnici od 0 (najhoršie) po 100 (najlepšie). Keď prepnete typ hodnotenia, aktualizujú sa všetky číselníky v prehľade. To zahŕňa hlavný číselník, číselníky kategórií a číselníky v každej sekcii prehľadu. Či už používate hodnotenie známok na číselnom hodnotení, skutočný algoritmus hodnotenia je rovnaký a nemení sa.

Favicon on White Label Reports

Pre zákazníkov s našimi plánmi White Label alebo White Label and Embedding môžete teraz bielym štítkom označiť ešte viac aspektov správy. Teraz je možné nastaviť Favicon, a meta popisy. Favicon sa zobrazí v ľavom hornom rohu karty prehliadača a vedľa nej v záhlaví karty prehliadača sa zobrazí ikona <title>. Tieto polia je teraz možné nastaviť na stránke Šablóny prehľadov.</p> </p> <div style="clear:both; margin-top:0em; margin-bottom:1em;"><a href="https://blogovanie.com/ako-pridat-system-hodnotenia-hviezdickami-s-yasr-vo-wordpress/" target="_self" class="IRPP_minimalist"><!-- INLINE RELATED POSTS 4/4 //--><style> .IRPP_minimalist { padding:0px; margin: 0; padding-top:1em!important; padding-bottom:1em!important; width:100%; display: block; font-weight:bold; background-color:#eaeaea; border:0!important; border-left:4px solid #E74C3C!important; text-decoration:none; } .IRPP_minimalist:active, .IRPP_minimalist:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; text-decoration:none; } .IRPP_minimalist { transition: background-color 250ms; webkit-transition: background-color 250ms; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; } .IRPP_minimalist .ctaText { font-weight:bold; color:inherit; text-decoration:none; font-size: 16px;float:left; } .IRPP_minimalist .postTitle { color:#1ABC9C; text-decoration: underline!important; font-size: 16px; } .IRPP_minimalist:hover .postTitle { text-decoration: underline!important; } </style><div style="padding-left:1em; padding-right:1em;"><span class="ctaText">Čítať:</span>  <span class="postTitle">Ako pridať systém hodnotenia hviezdičkami s YASR vo WordPress</span></div></a></div><p>Ak chcete zobraziť novú sekciu „Technické“, prejdite nadol na koniec stránky:</p> </p> </p> <p>Môžete nahrať akýkoľvek typ obrázka a my ho automaticky skonvertujeme na kompatibilný súbor favicon. Odporúčame vám nahrať štvorcový obrázok (1:1), ktorý funguje dobre, keď je zmenšený na štvorec 16 x 16. Tieto nastavenia možno nastaviť na úrovni šablóny, takže pre každú nastavenú šablónu môžete definovať rôzne favicon, <title> a meta popisy.</p> </p> <p>Keď pridáte favicon a názov, uvidíte ich vo svojich prehľadoch bielych štítkov:</p> </p> </p> <h2 id="auto_Improved_E_65210dce412c7"><span class="ez-toc-section" id="Vylepsene_funkcie_exportu"></span>Vylepšené funkcie exportu<span class="ez-toc-section-end"></span></h2> </p> <p>Vylepšili sme funkcie exportu, ktoré sa zobrazujú nad tabuľkami v celom SEOptimeri:</p> </p> </p> <p>Nižšie je uvedený príklad nového exportu PDF zo stránky Indexové prehľadávanie webových stránok:</p> </p> </p> <h2 id="auto_Google_AMP_65210dce41303"><span class="ez-toc-section" id="Kontrola_Google_AMP_bola_pridana_do_vsetkych_prehladov"></span>Kontrola Google AMP bola pridaná do všetkých prehľadov<span class="ez-toc-section-end"></span></h2> </p> <p>Na kartu Výkonnosť v prehľadoch auditu sme pridali kontroly Google Accelerated Mobile Pages (AMP):</p> </p> </p> <p><em>Vezmite prosím na vedomie:</em> že prítomnosť Google AMP na stránke nemá vplyv na celkové skóre auditu, slúži len na informačné účely.</p> </p> <p>Dúfame, že sa vám tieto nové funkcie budú páčiť a nezabudnite, že nás môžete kedykoľvek kontaktovať a požiadať o funkcie, ktoré chcete vidieť v SEOptimeri. Náš produktový plán je výrazne ovplyvnený našimi zákazníkmi. Tešíme sa na vaše pripomienky a návrhy.</p> </div></div></div></div><div class="vc_column tdi_78 wpb_column vc_column_container tdc-column td-pb-span5 td-is-sticky"> <style scoped>.tdi_78{vertical-align:baseline}.tdi_78>.wpb_wrapper,.tdi_78>.wpb_wrapper>.tdc-elements{display:block}.tdi_78>.wpb_wrapper>.tdc-elements{width:100%}.tdi_78>.wpb_wrapper>.vc_row_inner{width:auto}.tdi_78>.wpb_wrapper{width:auto;height:auto}</style><div class="wpb_wrapper" data-sticky-offset="100" data-sticky-is-width-auto="W2ZhbHNlLGZhbHNlLGZhbHNlLGZhbHNlXQ=="><div class="td_block_wrap td_flex_block_1 tdi_79 td-pb-border-top td_block_template_2 td_flex_block" data-td-block-uid="tdi_79" > <style>.tdi_79 .td-image-wrap{padding-bottom:100%}.tdi_79 .entry-thumb{background-position:center 50%}.tdi_79 .td-image-container{flex:0 0 25%;width:25%;display:block;order:0;margin-left:0;margin-right:auto}.ie10 .tdi_79 .td-image-container,.ie11 .tdi_79 .td-image-container{flex:0 0 auto}.tdi_79 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