Vysvetlenie šablón správy White Label spoločnosti Ahrefs

Ahrefs’s White Label Reports sú dokonalým riešením pre digitálne agentúry na poskytovanie krásnych, značkových a úplne prispôsobených správ klientom alebo potenciálnym klientom.

Čo je to šablóna správy?

Prispôsobenie audítorských správ v SEOptimeri je založené na šablónach správ. Namiesto statických nastavení podporuje Ahrefs viacero šablón, takže môžete nastaviť mnoho rôznych druhov prehľadov. Tieto rôzne správy môžu mať len vzhľad (štýl) alebo môžu byť štrukturálnejšie a môžu zahŕňať rôzne kontroly a rôzne úrovne informácií. Je naozaj na vás, či použijete 1 šablónu alebo niekoľko.

Vytváranie viacerých šablón správ je veľmi užitočné z viacerých dôvodov. Možno budete chcieť nastaviť kratšiu verziu prehľadu s menším počtom kontrol ako skôr úvodný audit. Potom by ste mohli mať komplexnejšiu a podrobnejšiu šablónu správy pre reláciu registrácie nového klienta. Niektoré ďalšie dôvody zahŕňajú:

  • rôzne značky vašej agentúry podľa toho, kto je klient (alebo či prevádzkujete sesterské agentúry alebo podznačky)
  • poskytovať správy v rôznych jazykoch
  • dodávať správy v rôznych metodológiách auditu (bodové hodnotenie vs. číselné hodnotenie)
  • regionálne rozdiely, napríklad kanadské agentúry poskytujúce správy v angličtine a francúzštine

Ale ak nemáte pocit, že potrebujete viacero šablón správ, žiadny problém! Môžete jednoducho použiť našu predvolenú šablónu a vykonať potrebné zmeny v tejto jedinej šablóne.

Používanie šablón správy White Label

Po vytvorení niekoľkých nových šablón prehľadov ich môžete použiť na nové prehľady. Jednoducho prejdite na položku White Label Reports v ponuke a pri vytváraní novej správy kliknite na tlačidlo „Možnosti“. Potom v rozbaľovacej ponuke vyberte šablónu, ktorú chcete použiť.

Môžete tiež kliknúť na tlačidlo „Viac“ vedľa existujúcich správ s bielym štítkom, aby ste zmenili šablónu správy pre všetky správy, ktoré ste už vygenerovali.

Prehľad funkcií White Label Reports

Každú kontrolu správy je možné zapnúť/vypnúť v správach White Label Reports vrátane niekoľkých ďalších prispôsobení a nastavení správ. Úplný zoznam prispôsobiteľných funkcií je:

  • Podpora pre vlastné logo, favicon, farby a písma
  • Prepínajte medzi hodnotením známok a číselným hodnotením
  • Zobraziť/skryť podrobnosti popisu každého šeku
  • Zobraziť/skryť pole Odporúčania a Prioritné štítky
  • Až 19 kontrol SEO na stránke
  • Až 3 kontroly hodnotenia kľúčových slov
  • Až 5 kontrol odkazov
  • Až 9 kontrol použiteľnosti
  • Až 10 kontrol výkonu
  • Až 10 sociálnych kontrol
  • Až 5 technologických kontrol
  • Podpora 16 rôznych jazykov
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Prispôsobte si šablóny správ s bielym štítkom

Digitálne agentúry môžu prispôsobiť každý aspekt White Label Reports. Toto všetko sa ovláda zo sekcie Šablóny prehľadov v SEOptimeri. V tomto definitívnom sprievodcovi sa budeme zaoberať tým, ako fungujú šablóny prehľadov a čo dokáže každé prispôsobenie.

Časť Šablóny prehľadov obsahuje nasledujúce nastavenia:

Všeobecné nastavenia

V tejto časti môžete definovať jazyk zostavy. Ahrefs podporuje prehľady bielych štítkov v 16 jazykoch:

  • americká angličtina
  • azerbajdžanský
  • dánčina
  • holandský
  • francúzsky
  • nemecký
  • islandský
  • taliansky
  • kórejský
  • nórsky
  • poľský
  • portugalčina
  • rumunský
  • ruský
  • španielčina
  • švédsky

Môžete tiež prepínať medzi hodnotením známok alebo číselným hodnotením a zobraziť alebo skryť text podrobností o kontrole.

V tejto sekcii môžete nahrať logo svojej agentúry a pridať svoje kontaktné údaje. Prvý dojem sa počíta, preto sa uistite, že nahráte jasné logo dobrej kvality (optimálny je pomer strán na šírku).

      1. Nahrajte svoje logo
      2. Pridajte názov svojej spoločnosti a kontaktné údaje
      3. Zapnite/vypnite názov správy alebo upravte text
      4. Zapnite/vypnite úvodný odsek alebo upravte text

Tieto 4 nastavenia hlavičky prehľadu sa priraďujú k prehľadu White Label, ako je uvedené nižšie:

Zahrňte kontroly a sekcie

Tu môžete prispôsobiť, aké kontroly a sekcie sa použijú v prehľade. Táto oblasť je pomerne veľká a zahŕňa 7 rôznych podsekcií:

Výsledky SEO na stránke

      1. Tabuľka odporúčaní sa zobrazuje priamo pod hlavným skóre auditu
      2. Zapnite/vypnite prioritné štítky
      3. Zapnutie/vypnutie začiarknutia značky Title Tag (kontroluje značku Title A vráti celý text vrátane počtu znakov)
      4. Týchto 5 šekov zvýraznených zlatou farbou nižšie kontroluje cieľové kľúčové slovo v každom z príslušných polí. Tieto kontroly sa zobrazia iba vtedy, ak spustíte prehľad White Label s nastaveným cieľovým kľúčovým slovom
      5. Zapnutie/vypnutie začiarknutia značky Meta Description (kontroluje značku Meta Description A vráti celý text vrátane počtu znakov)
      6. Zapnite/vypnite kontrolu značky hlavičky H1
      7. Zapnite/vypnite kontrolu značky hlavičky H2-H6 (skontroluje značky hlavičky H2-H6 a pre každú vráti počet frekvencií)
      8. Zapnite/vypnite kontrolu konzistencie kľúčových slov (kontroluje jednotlivé kľúčové slová aj frázy a zoraďuje ich umiestnenie a frekvenciu v tabuľke)
      9. Zapnúť/vypnúť začiarknutie políčka Množstvo obsahu (vykonáva počet slov v texte stránky)
      10. Zapnite/vypnite začiarknutie políčka Alternatívne atribúty obrázka (skontroluje chýbajúce značky ALT vo všetkých obrázkoch)
      11. Zapnite/vypnite kontrolu značky Noindex
      12. Zapnite/vypnite test hlavičky Noindex
      13. Zapnite alebo vypnite začiarknutie možnosti SSL Enabled
      14. Zapnite alebo vypnite kontrolu presmerovania HTTPS
      15. Zapnutie/vypnutie začiarknutia súboru Robots.txt (skontroluje súbor robots.txt a vráti adresu URL)
      16. Zapnúť/vypnúť začiarknutie políčka XML Sitemap (skontroluje súbor XML Sitemap a vráti adresu URL)
      17. Zapnutie/vypnutie kontroly služby Analytics (kontroly služby Google Analytics na stránke)
      18. Zapnite/vypnite kontrolu štruktúrovaných údajov Schema.org
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Hodnotenie kľúčových slov

      1. Tabuľka hodnotenia najlepších kľúčových slov, ktorá uvádza 10 kľúčových slov s najvyšším hodnotením pre stránku vrátane krajiny, pozície, celkového počtu vyhľadávaní a odhadovanej návštevnosti
      2. Celková návštevnosť z vyhľadávania, ktorá zobrazuje odhad celkovej mesačnej návštevnosti z organického vyhľadávania
      3. Tabuľka pozícií kľúčových slov, ktorá uvádza počet kľúčových slov hodnotených pre stránku v rozsahu pozícií od 1 do 100

Tieto kontroly SEO na stránke a hodnotenia kľúčových slov sa mapujú k prehľadu White Label, ako je uvedené nižšie:

Odkazy

      1. Informačné pole spätných odkazov, ktoré zobrazuje počty externých spätných odkazov a odkazujúcich domén, ako aj autoritu domény Moz
      2. Horná tabuľka spätných odkazov, ktorá uvádza adresy URL spätných odkazov zoradené podľa najvyššej autority domény
      3. Štruktúra odkazov na stránke vráti celkový počet odkazov a percento tých odkazov, ktoré smerujú zvonka. Tiež kontroluje percento nofollow odkazov
      4. Friendly Links kontroluje, či sú adresy URL ľahko čitateľné pre ľudí alebo vyhľadávače

Výsledky použiteľnosti

      1. Device Rending vracia vizualizácie načítania stránky v smartfóne a tablete
      2. Core Web Vitals od Googlu vráti úspešnú alebo neúspešnú celkovú kontrolu a zahŕňa 3 skóre pre LCP, FID a CLS
      3. Použitie mobilných výrezov kontroluje, či bol zadaný mobilný výrez
      4. Používa sa blesk? skontroluje, či sa na stránke nachádza nejaký obsah Adobe Flash
      5. Používate iFrame? skontroluje, či sa na stránke nachádzajú nejaké prvky iFrame
      6. Favicon skontroluje, či bola definovaná favicon
      7. Ochrana osobných údajov e-mailu skontroluje všetky e-mailové adresy s čistým textom na stránke
      8. Čitateľné veľkosti písma kontroluje malé veľkosti písma, ktoré môžu byť ťažko čitateľné na mobile
      9. Ťuknutie na cieľovú veľkosť skontroluje všetky odkazy alebo tlačidlá, na ktoré môže byť ťažké klepnúť na zariadeniach s dotykovou obrazovkou
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Výsledky výkonnosti

      1. Informácie o rýchlosti stránky vrátia 3 rýchle voľby (v sekundách) pre odozvu servera, načítaný celý obsah stránky a dokončené všetky skripty stránky
      2. Informácie o veľkosti stránky vrátia číselník veľkosti súboru zobrazujúci celkovú veľkosť strany (v megabajtoch) a prstencový graf rozdelenia veľkosti strany
      3. Počet návratov zdrojov 6 sa počíta pre: celkový počet objektov, počet stránok HTML, počet zdrojov JS, počet zdrojov CSS, počet obrázkov a ďalšie zdroje
      4. Google Accerlated Mobile Pages (AMP) kontroluje, či je AMP povolený
      5. Chyby JavaScriptu kontrolujú prípadné chyby JS
      6. Kompresia GZIP kontroluje, či sa používa GZIP
      7. Optimalizovať obrázky kontroluje, či obrázky nie sú optimalizované
      8. Minifikácia kontroluje, či sú JS a/alebo CSS minifikované
      9. Zastaraný kód HTML skontroluje prítomnosť zastaraných značiek HTML
      10. Inline Styles kontroluje, či sa používajú nejaké inline štýly

Tieto prepojenia, kontroly použiteľnosti a výkonnosti sa mapujú k správe o bielom štítku, ako je uvedené nižšie:

Sociálne výsledky

      1. Facebook Connected skontroluje, či stránka obsahuje odkaz na stránku Facebook
      2. Facebook Open Graph Tags kontroluje, či sú na stránke prítomné značky OG
      3. Facebook Pixel skontroluje, či je nainštalovaný Facebook Pixel, a ak áno, vráti Pixel ID
      4. Twitter Connected kontroluje, či stránka obsahuje odkaz na profil na Twitteri
      5. Twitter Cards skontroluje, či sú na stránke prítomné štruktúrované dáta Twitter Cards
      6. Aktivita na Twitteri kontroluje počet sledovateľov na Twitteri v prepojenom profile Twitter
      7. Instagram Connected skontroluje, či stránka obsahuje odkaz na profil Instagramu
      8. YouTube Connected skontroluje, či stránka obsahuje odkaz na kanál YouTube
      9. Aktivita YouTube skontroluje, či sa na prepojenom kanáli YouTube nachádza nejaká nedávna aktivita
      10. LinkedIn Connected skontroluje, či stránka obsahuje odkaz na stránku spoločnosti LinkedIn

Technologické výsledky

      1. Zoznam technológií vráti tabuľku všetkých technológií používaných na webovej lokalite
      2. Adresa IP servera vráti adresu IP servera
      3. Servery DNS vrátia servery DNS pre doménu
      4. Web Server vracia technológiu webového servera
      5. Znaková sada vráti znakovú sadu HTML použitú na stránke
      6. Podstránky vrátia tabuľku so zoznamom všetkých podstránok na lokalite

Mapa týchto sociálnych a technologických kontrol k správe White Label, ako je uvedené nižšie:

Farby a písma

V tejto časti si môžete prispôsobiť vzhľad a dojem zo svojich prehľadov zadaním farieb a písiem. Na výber je 11 populárnych písiem a môžete samostatne určiť písmo hlavičky a tela. Farby je možné vybrať pomocou nástroja na výber farieb v každom poli alebo môžete vložiť HEX kód farby (začínajúci znakom „#“), aby presne zodpovedal pokynom pre značku alebo štýl. K dispozícii je 5 rôznych prispôsobení farieb:

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      1. Farba pozadia: viditeľná iba pre zostavy v zobrazení webu/prehliadača (nie PDF) – zvyčajne by mala byť biela (#ffffff)
      2. Farba zvýraznenia: toto je farba číselníka skóre – predvolená je modrá s viacfarebnými číselníkmi zobrazenými na stránke Súhrn na základe skóre (ako je znázornené v príklade nižšie)
      3. Farba pozadia hlavičiek sekcií: defult je #ffffff (tj: neviditeľné)
      4. Farba textu hlavičiek sekcií: predvolená je tmavošedá
      5. Farba hypertextového odkazu: farba všetkých textových odkazov, na ktoré sa dá kliknúť

Najvýraznejšie nastavenie farieb, ktoré sa má prispôsobiť vašej značke, je Farba pozadia a textu hlavičky sekcií. Ako môžete vidieť v príklade nižšie, ak nastavíte inú farbu ako bielu vo farbe pozadia hlavičiek sekcií, zobrazí sa to ako dlhý obdĺžnikový rámček pod každým názvom sekcie. Keď používate tmavšiu farbu, ako je modrá, ktorú sme použili, uistite sa, že ste nastavili farbu textu hlavičky sekcie na svetlejšiu farbu, napríklad #ffffff (biela).

Ak ste definovali farbu pozadia hlavičky sekcie, je zvykom používať rovnakú farbu ako farba zvýraznenia pre všetky číselníky skóre. Upozorňujeme, že ak definujete farbu zvýraznenia, zmení sa tým farba všetkých číselníkov a nahradí sa viacfarebné číselníky skóre na stránke Súhrn. Ak chcete prepnúť späť na viacfarebné číselníky skóre, jednoducho vymažte HEX kód Highlight Color.

Technická

V tejto sekcii môžete definovať favicon pre webové prehľady a tiež definovať značky a <meta description> stránky:</p> </p> </p> <p>Nakoniec, v spodnej časti stránky vám modré tlačidlo „Ukážka správy PDF“ umožňuje zobraziť ukážku šablóny správy pred jej uložením. Je to užitočné na zabezpečenie toho, aby sa všetky vaše aktualizácie zobrazovali v prehľade presne tak, ako očakávate.</p> </p> <p>Nižšie je uvedený príklad webového prehľadu s ikonou favicon, ktorá sa zobrazuje v ľavej hornej časti karty prehliadača vedľa položky <title>. <meta description> je na stránke neviditeľný, zobrazuje sa však v ukážkach odkazov – ktoré sa zobrazia, ak zdieľate odkaz na správu v službe Facebook Messenger, Slack alebo väčšine iných aplikácií na odosielanie správ.</p> </p></p> </div></div></div></div><div class="vc_column tdi_78 wpb_column vc_column_container tdc-column td-pb-span5 td-is-sticky"> <style scoped>.tdi_78{vertical-align:baseline}.tdi_78>.wpb_wrapper,.tdi_78>.wpb_wrapper>.tdc-elements{display:block}.tdi_78>.wpb_wrapper>.tdc-elements{width:100%}.tdi_78>.wpb_wrapper>.vc_row_inner{width:auto}.tdi_78>.wpb_wrapper{width:auto;height:auto}</style><div class="wpb_wrapper" data-sticky-offset="100" 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